While this may not be the E3 news everyone was hoping for, this Gamasutra article shares some insights into SEGA's new focus, according to SEGA West president, Mike Hayes. Here's an excerpt:

“What we’ve done as a company is try to be as agnostic as we possibly can,” he says, “so everything’s focused on the brand, rather than Sega as a company.”

While legacy brands and content are important where they fit, and help benefit smaller products and large brands like Sonic, Hays says, that can’t define Sega as a company. Sega’s profits doubled for the fiscal year 2010, showing that while a diminished focus on the Sega brand may irk the hardcore fans, it’s working for the company.

If SEGA are doing so well financially, how about throwing us VFers a couple of bread crumbs, eh?